Challenge

Launch the new Sony Ericsson Cybershot with Smile Recognition Technology, a phone that can automatically take a photo when someone smiles.

Execution

Using a bunch of puppies and a Sony Ericsson Cybershot with SRT, two guys set out to test once and for all, which breed of puppy has the most pulling power.

Results

A ten minute product demonstration that has drawn in over 275,000 viewers in the first month, still climbing daily by 18,000 views. It has so far spread to 136 countries and 682 sites.